What Iron Man Can Teach Aggressive Entrepreneurs About Business

What Iron Man Can Teach Aggressive Entrepreneurs About Business

Tony Stark is an unapologetic playboy. He’s rich. He is confident. He is a genius.

Oh, and he’s a superhero.

While you may not be flying into the face of danger, there are a few life lessons you can learn from Iron Man that can change your life, and change your business. The main lesson: be aggressive in pursuit of your goals. As Tim Ferriss, author of the 4-Hour Work Week says:

“Being aggressive doesn’t guarantee success, but failing to be aggressive nearly always guarantees failure.”

You have to want it. No one is in control of your future like you are. If you approach your goals (and business) with anything less than the aggression and passion of a superhero, your results will always be lukewarm.

Freedom is on the mind of most when starting a business. It’s the excitement of doing things your way and carving out your own future that drives most entrepreneurs. While it’s true you get to do things your way, the reality is that it requires a tremendous amount of effort, passion, and creativity on your part to rise above the competition, and stand out from the crowd.

5 Traits Entrepreneurs And Iron Man Have In Common

Iron Man is more than a character in a movie. He represents an ideal; traits that nearly every entrepreneur needs to possess in order to turn dreams into reality.

And here they are.

Flying into danger

Tony Stark literally had to fly into the face of danger.

Fortunately, you do not.

I should warn you: that doesn’t mean you won’t be pushing your limits, and operating outside your comfort level. While I do not recommend flying haphazardly into business, I do advise that once you know what you want to do, begin pushing yourself to go farther…

Like literally, get off your ass and start taking action.

That is when things get real. You’ll find you’ll learn quite a deal more through applying what you learn. It’s important to follow the trends, and read up online about launching a business, but when it’s time to make the leap you need to be ready to make things happen.

Experience will hone your skills, stretch your limits, and build a better you.

Enter action with boldness

Does Iron Man have any hesitation when it’s time to kick some ass?

Um.. no. The guy is rocking a suit that can fly and shoot missiles. I think we’d all be a little cocky. The point I am making is that when it’s time to get moving, you need to keep moving. Momentum can turn the odds in your favor. As Robert Greene said in his book The 48 Laws of Power:

“If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.”

I cannot top that, so let’s move on.

Do not apologize for your passion

Passion is your motivation to succeed, your persistence to do better and better — never apologize for that. Your passion is the driving force behind your willingness to blaze a path; dive into uncharted waters.

Simply put: do not apologize for being a dreamer. Follow your instincts and trust your gut. This is your story. Who do you want to tell it?

Be transparent

Sometimes you have to let it all hang out. Rep what you do, whatever that may be. Or in Stark’s case, just keep it real:

“I am Iron Man.”

Transparency is important in business, especially for companies who deal with customers primarily online. Without face to face contact you have to do whatyou can to highlight the people behind the curtain. This will build a stronger connection with your brand, which will make your message resonate all the more.

Stir up critics

Haters gonna hate. Being an entrepreneur requires you to have thick skin. Not only that, you have to be strong in your convictions. Naturally, this will get under the skin of the people that do not want to see you succeed. It’s not all bad news out there, but if you’re doing big things in your industry you are going to ruffle some feathers.

Just do it like Iron Man: let the criticism roll off your shoulders and focus on following the mission.

Connecting the dots between technology and trends, Anthony Miller aka "Tony" focuses on staying at the forefront of disruptive tech. Follow on Google+.

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