How To Be A Rock Star On Small Business Saturday

How To Be A Rock Star On Small Business Saturday

Often times, when the talk is on the coming holiday shopping season we typically only think of promotions that involve “specials” or discounts. While this can be a useful tactic for reeling in new customers, lowering your pricing can also cut into your profit margins and put a diet on your bank account.

But, that doesn’t change the fact that you have to put yourself out there. You do want to be relevant, don’t you? With Small Business Saturday on the way, it’s time to rock’n’roll.

Marketing these days requires more than a unique approach — it also requires you to be nimble and responsive. You have to be flexible in order to seize opportunities as they come. You also have to keep your eye on your budget. As a small business owner you are often caught in between meeting the needs of your clients, marketing your business, and keeping money in the bank. With the holiday season fast approaching, it’s time to get serious about your plans. Fortunately, we’ve gathered some tips that will help you market your business like a Rock star without making it rain on your profits.

Be Strategic

You really need to think outside the box. And you need to think beyond Small Business Saturday. This month is set to break records: last year Small Business Saturday brought in $5.5 billion, but that’s just a small chunk of the estimated $59.1 billion the National Retail Federation says shoppers spent over the course of that same weekend last year. You have to start planning if you want a piece of that pie.

One of the smartest things small business owners can do to get ahead is to make strategic alliances with other local businesses. Doing this means you don’t shoulder all of the advertising expenses, plus you widen your net and gain exposure to a new audience — and this exposure is coming from a trusted source, which is all the more valuable. Concentrate on allying yourself with businesses that have the same demographic, without directly competing. This way you both get value.

Get The Word Out

You have to put rhythm into your marketing. It’s all about delivering a consistent message. What you should start doing right away is do everything you can to give your business visibility. Let people know what you have to offer. Here are a few quick tips you can implement:

  • Grab customer emails at checkout. Create an email campaign that brings them into the spirit of the season. Don’t oversell, but be sure to entice them with special deals.
  • Blog about your business. Share what you’ll be doing for Small Business Saturday by writing a post on your blog. (Because you know content marketing is important).
  • Get busy on social media. Social media is the easiest way to spread the word about what you got going on for Small Business Saturday. Get to it.
  • Don’t forget to print. Print advertising can be very effective for small business owners because you can hyper-target local neighborhoods. Plus, print advertising can be very economical and easy to track (if you know what you’re doing).

Strike a chord with your audience

Do you fancy yourself the type to take up a cause? If so, be the one to get behind a local cause or charity. You can tie this into your marketing efforts and use this as a sales tool. Let your customers know that supporting your business on Small Business Saturday will also benefit a local cause.

Don’t Put All Your Eggs In One Basket

This month represents more than just Small Business Saturday. There’s quite a bit going on, plenty to keep you busy with ways to promote your business. Here are the important upcoming dates (that nearly every business can take advantage of):

  • November. 28th: Thanksgiving (duh)
  • November 29th: Black Friday
  • November 30th: Small Business Saturday
  • December 1st: Cyber Monday

These four days represent the biggest shopping spree all year for retailers. It’s time to get busy. You don’t have too much time left.

Sound off: what are your plans for Small Business Saturday?

Connecting the dots between technology and trends, Anthony Miller aka "Tony" focuses on staying at the forefront of disruptive tech. Follow on Google+.

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